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Your marketing efforts can only take you so far. Social media and networking, for example, are two free ways to get the word out about your business, and word of mouth is crucial. The truth is, you can put as little – or as much – into your marketing efforts as you want.
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One common misconception that tends to give real estate investor marketing a bad wrap is when people say that marketing campaigns are expensive. Have integrity, be honest, and act professionally at all times, and people are guaranteed to notice.
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The way you hold yourself, the way you communicate with clients or other investors, and even how you design your business cards all say something about the way you run a business. The moment your business is up and running, you are creating a brand. Keep in mind that you are your marketing campaign’s biggest resource. What is real estate investor marketing? In its simplest form, It is the act of creating a strategy that entices people enough to want to further explore your services or that allows you to find more deals. Regardless of which real estate investing avenue-rehabbing, wholesaling, or buy and holds-you decide to take, I can guarantee that you will need to implement some kind of real estate investor marketing campaign to be successful.